Gone are the days when well-known companies used pressure and bossy tone to motivate and get their employees to perform better. Due to extreme competition in today’s business environment corporations are looking for that little edge they can gain against their competitors. Employee satisfaction ratings quickly became one of the most important things to get your brand up there amongst the best. Modern studies reveal that creating a friendly, laid back environment at work is the best way to go about improving team performance.

But what do top brands in the world actually do to achieve this? Well, corporate team building activities is something that every single modern company organises. Included in these activities are simple games, internal festivals, team challenges, company trips, community and environment support groups or engaging brainstorming activities.

Still not convinced? Let’s look at some of the top reasons to organise corporate team building activities:

– Allows your employees to better know each other and that greatly improves communication at work.
– Creates a fun and joyful environment, which increases general employee satisfaction.
– Allows managers to assess strengths of individuals and that makes it easier for them to assign specific tasks.
– Allows participants to understand themselves better and reveals their strengths they were not even aware of before. At the same time they learn more about their weaknesses which leads to self-improvement. In general, team building activities greatly increases self-confidence of your team members.
– Invaluable practise working together as a team. This experience will help them make better decisions when real pressure strikes.
– Creates a modern, friendly, innovative image for your brand as a great employer for future candidates.
– According to studies, engaging and fun activities involving employees outside of their regular work environment motivates them to perform better at their job.
– Most of the team building activities and games improves leadership, communication and negotiation skills of participants.
– Some environment and community related activities will gain public interest, thus positive impact on your brand.

Even though investing in human resources department or assigning a person to organise corporate team building activities cost money and the same workforce could be used directly to achieve other company goals and set targets, team building is a sure fire way to success and a good long term investment. Positive impact of this investment will cover the costs and undeniably improve not only employee satisfaction ratings which are so important in today’s business world, but also create a solid image for a brand and without these factors it is impossible to reach the top.

Having all this information and study reports it is hard to underestimate the importance of all this to a successful company and it leaves entrepreneurs with something to think about. Managing a huge corporation is not an easy task and correctly allocating resources to human resource departments and direct workforce is something that needs to be mastered close to perfection, otherwise a brand will sink in a sea of failed start ups and non-ambitious organisations which are tread milling in one place for ages and never reaches sometimes well deserved recognition.