If you’re starting a new business, establishing your brand’s identity from the get-go is vital. Creating an identity will help you in the long-run, so here are a few steps we suggest in getting it established.

Do you know what your business name is? If you do, brilliant. Now it’s time to create a tagline. Something to create excitement and give your brand some personality. Make sure to avoid generic taglines. Bear in mind that there have been millions of businesses before you, so you have to try and be different.

Next you have to design a business logo. Think about your name, think about your tagline, the sector that your company’s in, what colours do you imagine? What typography? Sketch out ideas you have and then go to a professional graphic designer, and see what they come out with.