Most companies now invest a reasonable amount of money on SEO (search engine optimisation) and that’s because it’s getting a more difficult to get found on Google. This can be a major issue, especially considering the billions of people who use Google every day to search for products and services.

SEO can give you a good return on investment, but you can’t always be guaranteed results. This is why you have to seek out talent, and SEO specialist who have ‘been there, done it and got the t-shirt’. Every company is different, and their markets are different in terms of competitiveness, meaning one small scale SEO job can be completely different to a major project.

SEO specialists will have to prove their worth pretty quickly, and this is not always possible early on, and there always has to be a certain amount of trust between the SEO individual or agency and the business.