Business management

Beginning your Own Events Management Company

Owning a business is a dream for many people. It’s also perfectly achievable in the current climate, where people are beginning new, successful businesses all the time. One of the

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industries that is currently booming is events management – all of these up and coming businesses need conferences, parties, teambuilding days etc. If you see yourself owning your own events management business, now could be the right time to make your dream into a reality.

Here are some of the most important steps to starting your own events business:

  • Get plenty of experience. You need to be flexible and versatile in order to attract the corporate clients who want big events. This means having experience and a great portfolio. You should probably have worked in the industry for quite a few years before considering venturing out on your own. Gain experience organising everything from weddings to corporate fun days. This will give you sound knowledge and, importantly, will allow you to build up your contacts.
  • Finance your business. There are lots of options for finance, from private finance companies to crowdfunding. Do plenty of research and find the option that is right for you. There is often lots of government help and advice for new businesses so take full advantage of everything available to you.
  • Have a good team behind you. Work with people you trust and who know the way you operate. Consider setting up business with someone else so that you’re not taking on all of the responsibility yourself, and consider very carefully who you are going to hire. Events management requires passion, drive and dedication, so only work with people who will project this to your clients.
  • Sort you marketing. You need to look professional and reach out to the right people. Consider using everything from flyers and leaflets to internet marketing to make sure people looking for event organisers hear about you.

There are no two ways about it – event management is hard work. However, if you have the determination to succeed, are highly organised and enjoy managing your own priorities, this could be the right career choice for you.

Author

Andrew@capplan.co.uk