If you’ve just started a business, then you may be familiar with Facebook but it’s important to know that it is a little different when it’s a business page.

It’s a place visitors will come to find you and most importantly, it allows you to reach out to new customers. Getting started can often be slow moving though, especially if you’re not instantly recognisable as yet. You can create paid adverts when you set up your campaign to acquire likes and build up a following, and this is something that’s proven to work, while the adverts can be highly targeted.

Make sure you have all the necessary contact information and website links included on your Facebook page, while you should get you logo set as your profile picture. Your cover photo should then be reflective of your brand identity, while the content posted should be well though through, taking the needs of your audience into consideration.